Brilliant Bright World Co., Ltd. · Since 2016

GOLD POP — Thai snacks on the world stage

A leading manufacturer and distributor of premium Thai snacks and home of the GOLD POP brand — from SoyPop! plant-based protein snacks to 100% real Monthong durian puffs.

Founded2016 Signature productsSoyPop! · Durian Puff Factory standardsThai FDA · GHPs · HACCP

About Us

Brilliant Bright World Company Limited is a leading manufacturer and distributor of premium Thai snack products, proudly delivering the authentic taste of Thailand’s finest tropical fruits and innovative snacks to the global market. We specialise in crafting high-quality treats loved by international tourists, health-conscious consumers and locals alike.

While our heritage is deeply rooted in showcasing Thailand’s iconic tropical fruits — Durian, Mango and Coconut — to travellers from China, Taiwan, Singapore, Hong Kong, Malaysia, the Philippines and Japan, we continuously evolve with global consumer lifestyle trends. Recognising the rapid rise in demand for protein snacks, we expanded our passion for innovation beyond traditional fruit delicacies, creating a high-protein, plant-based snack that satisfies savoury cravings without the guilt. Today, from major supermarkets to specialty stores, Brilliant Bright World proudly brings both the rich flavours of Thai heritage and modern wellness snacking to consumers worldwide.

Vision

Elevating Thai traditional snacks to global standards.

A vision committed to bringing genuinely Thai snacks to international recognition through innovation and superior quality.

Mission

To develop quality snack products through carefully selected ingredients and certified production processes, to create distinctive flavours, and to be the choice that fits the lifestyle of the modern consumer.

The GOLD POP Brand Story

Legacy of Excellence

GOLD POP Coconut Mini Wafer Roll — our very first product

Founded in 2016 by Brilliant Bright World Company Limited, we began with one commitment: to make Thai snacks known around the world. We started by developing bite-sized Thong Muan — Thai crispy coconut rolls — in durian, mango and banana flavours, which went on to be exported to several countries. Next came the Durian Puff: we were the first to develop a handmade durian puff shaped like the fruit itself and filled with 100% real durian, which became the brand's legend and a souvenir no visitor to Thailand should miss.

And then came SoyPop! — a crispy soybean protein snack that is delicious, easy to snack on without the guilt, and loved by everyone.

Global Vision

We believe Thai snacks belong on the world stage — through authentic Thai character, innovation and premium quality.

Authentic Thai Soul
World-class manufacturing standards
A memorable experience in every bite

World-Class, Export-Ready Manufacturing Standards

Every product is made in a facility certified to international standards, covering everything from ingredient selection and production through to packing and storage.

Thai FDA Thai Food and Drug Administration
GHPs Codex Good Hygiene Practices
HACCP Codex Hazard Analysis and Critical Control Points

Product Design & R&D

Innovation & Product Development

Real Texture Durian Puff

Unlike typical pastes, we use real durian shavings inside our puffs, creating an authentically fresh fruit texture and a rich flavour contrast with the light pastry.

Clean-Label High-Protein Engineering (SoyPop!)

SoyPop! redefines protein snacking through clean-label innovation. Using premium non-GMO soybean protein, we engineered a signature popping crispy stick texture that holds intense culinary flavour profiles — from Thai street food classics to Western gourmet notes — while maintaining low sodium, low sugar (1 g), zero MSG, zero preservatives and a clean 11–12 g protein boost per serving.

Inside our factory

Inside Our Factory

From the production line and packing room to the warehouse and container loading — all under Thai FDA, GHPs and HACCP standards.

Production line and ovens in a temperature-controlled room

Automatic weighing and packing in a hygiene-controlled packing room

Why Choose Us

Authentic & Innovative Flavours

We bridge authentic Thai culinary heritage with modern health trends — from real tropical fruit treats to savoury plant-based Thai flavours.

High-Protein & Guilt-Free Snacking

With SoyPop!, we empower health-conscious consumers to enjoy flavourful snacking powered by clean, high-quality plant protein.

Premium & Clean Ingredients

We enforce strict quality control — using real fruit ingredients and zero MSG or artificial preservatives in our protein lines.

Designed for Global Consumers & Travellers

Our packaging and product formats are optimised for export standards, gifting, on-the-go convenience and international distribution.

Commitment to Quality

Certified manufacturing standards ensure every bite delivers freshness, safety and exceptional taste.

FAQ

Frequently Asked Questions

What is SoyPop!?

SoyPop! is a crispy high-protein stick made from non-GMO soybean protein by GOLD POP, a brand of Brilliant Bright World Company Limited. It delivers 11–12 g of plant protein per pack with just 1 g of sugar, no MSG and no preservatives. Launched in 2026, it comes in four flavours: Tom Yum, Pad Thai, Salted Truffle and Thai Grilled Fish Chili Paste.

How much protein is in SoyPop!?

SoyPop! contains 11–12 g of protein per pack depending on the flavour. Thai Grilled Fish Chili Paste is the highest at 12 g, while Tom Yum, Pad Thai and Salted Truffle each provide 11 g. One pack is 150–180 kcal.

Who is SoyPop! for?

SoyPop! suits people who train and need extra protein through the day, office workers who want a filling snack that will not leave greasy fingers, anyone managing their weight, and parents looking for a high-protein MSG-free snack for their children. Because the protein is entirely plant-based, it also suits vegetarians.

What makes the GOLD POP Durian Puff different?

The GOLD POP Durian Puff is Thailand’s first handmade durian puff, filled with 100% real Monthong durian — no starch, no added flavouring. Unlike the usual durian paste fillings, you still get the texture of real durian against a thin, crisp pastry.

What manufacturing standards does GOLD POP meet?

GOLD POP products are made in an export-standard facility certified by the Thai FDA and to GHPs and HACCP. Export-grade packaging keeps them delicious for 12–15 months.

Where can I buy GOLD POP products?

You can buy GOLD POP on the brand’s LINE My Shop, which carries the largest discount coupons, and on Facebook, Nex Gen Commerce, TikTok Shop, Shopee, Lazada, Thaimart and Thailand Postmart — as well as at leading supermarkets and participating health stores across Thailand.

"A Real Tasty Thai Traditional Snacks"

GOLD POP · Brilliant Bright World Co., Ltd.

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